The Los Angeles Sports & Entertainment Commission (LASEC) works to attract major sporting and entertainment events to Los Angeles, like the Super Bowl, the GRAMMY Awards, All-Star Games, College Football Playoffs, the NCAA Final Four and many others. These events have a significant economic impact on the local economy and continue to spotlight Los Angeles as the Sports and Entertainment Capital of the World. LASEC is a private nonprofit organization. LASEC identifies and attracts major events that would bring a significant number of domestic and international overnight visitors to Los Angeles. Once an event has officially committed to Los Angeles as the host destination, LASEC works creatively to generate awareness and promote the event so it is successful in Los Angeles and wants to return to our city in the future.

Some of the major events that LASEC is currently working to help market and promote include:

  • NCAA Men’s West Regional Basketball (March 26 & 28, 2020)
  • MLB All-Star (July 2020)
  • Super Bowl LVI (February 2022)
  • College Football Playoff National Championship Game (January 9, 2023)
  • U.S. Open (June 2023)
  • College Football Playoff Semifinal (January 1, 2024)
  • FIFA World Cup™ Candidate Host City (Summer 2026)
  • Summer Olympics (Summer 2028)

LASEC also hosts annual events aimed at bringing its board members and community supporters together with
other industry leaders. These events include:

  • Lakers All-Access
  • LLASEC Golf Classic at The Riviera Country Club
  • LDodgers All-Access
  • LNFL All-Access